Pop star Pink is the new face of Covergirl. The singer was unveiled as the latest ambassador for the brand and will advertise a “bold new mascara innovation”, according to the company. Pink, real name Alecia Moore, 32, will appear in a series of ads for the US-based beauty brand. “I grew up with CoverGirl, who didn’t? No matter how aggressive or strong we are, we all want to feel beautiful,” she said in a statement announcing the role.