Reality TV star Kris Jenner poses as Rosie the Riveter in a new advert for Poise.
The mother of Kim, Khloe and Kourtney Kardashian is part of the brand’s ‘Great Women in History’ campaign.
Rosie the Riveter is an American cultural icon representing women who worked in American factories during World War II.
The Poise brand is a product for women suffering Light Bladder Leakage.
“Like millions of women, I have my own experiences with LBL, but I’ve never let it keep me from living life to the fullest,” said Kris.
“I’ve teamed up with the Poise brand to help women understand that LBL is common and manageable so it shouldn’t stop them from doing great things and being the incredible and accomplished women they are.”