Splash News has launched a Splash branded 'Paparazzi' celebrity online program for Microsoft’s MSN websites in the UK, Holland, Germany, Italy and Canada. Using the celebrity agency's huge picture and video archive as well as the daily news feed, the British-owned agency is shooting and editing 3 x 3 minute Hollywood wrap ups that play daily on MSN. It is the first time a celebrity news agency has been able to brand itself into a direct to consumer video program. A dedicated team are producing the show, translating the scripts and doing voiceovers in English, Dutch, German and Italian. The show is an edgy and irreverent look at Hollywood news designed to attract the younger internet demographic. The video and pictures used are straight from the streets with an informative but provocative voiceover.

"We are very proud to partner with Microsoft on this project," said Splash CEO Gary Morgan. "There is a severe lack of edgy Hollywood magazine shows on any of the media platforms. This show is designed to catch the attention of the key youth demographic on the web and is a huge departure from the traditional 'soft' entertainment shows such as Entertainment Tonight, Extra, Access Hollywood." "The shows are tailor made for MSN online use but can be used in any format. As far as we know there is no other paparazzi style show out there."

John Mangelaars, vice president, Microsoft Online Services Group, Europe, Middle East and Africa said:

“MSN is all about delivering great online content – particularly entertainment. Video is an increasingly important part of this experience,” “We are seeing new media habits form around online video and this is being driven by compelling content that people can ‘snack’ on – such as the paparazzi celebrity program from Splash.”

Morgan added: “Splash is the first celebrity photo agency to be able to make its own branded programming and this project is spearheading our drive to tap into the direct to consumer market. We don't have to just sell material to a magazine for them to get the readers. We can now go direct to the audience and experiment with ad revenue streams."

Splash already has a successful blogsite - SplashNewsOnline.com - which was the first consumer facing site for the agency. Splash News has moved quickly to build the largest celebrity video website in the world to prepare for the huge demand of online video clients and recently landed a coup by licensing a massive one-of-a-kind moving footage archive. Splash now has exclusive rights to distribute and store video footage from 4000 video tape strong Kaplan Video, one of the oldest outfits of its kind. Splash generates between 20 and 60 video clips a day and the Splash video archive contains 10,000 video clips and over 1000 photos a day. The shows can be seen on the following URLs -

Splash Celeb Cam United Kingdom

Splash Celeb Cam Germany

Splash Celeb Cam Holland

Splash Celeb Cam Canada

Splash Celeb Cam Italy